If you own or operate a tire shop, your business has a single goal: to sell tires. Here are some tips that can help you and your team of employees sell more tires.
Carry Several Different Tiers of Tires
Carrying tires at several different price points has a few advantages for your tire shop. First, you'll be able to attract and please customers with different budgets. Rather than forcing all customers to spend similar amounts on tires, you can offer cheap ones to budget-conscious drivers, expensive ones to drivers who have money and want the best, and mid-grade tires to drivers who want value.
Second, having several different tiers of tires will also make it easier for your staff to explain the advantages of the better -- and more expensive -- tires. Instead of just telling customers how a tire's sidewalls and tread are superior, they can actually show customers the differences by comparing two different tires side-by-side.
Third, drivers who come to your shop will feel like they have a choice. Drivers sometimes feel trapped when shopping for tires. If they have a flat tire or their tires won't pass the state inspection, drivers have to buy new tires before they can take their car on the road again. There's no way to get around this, but offering several different tires to choose from will give drivers who come to your tire shop a sense that they have control even when they need to buy tires.
Offer a Low-Price Guarantee
Offering a low-price guarantee also has multiple advantages. For customers who come to your tire shop needing new tires, a low-price guarantee provides peace of mind. They know they likely won't find a better price on car tires anywhere else in town -- and, if they do, you'll match that price.
For customers who were planning on going to a different tire shop, a low-price guarantee might get them to come into your shop instead. For instance, a driver who works near your shop might consider driving to a tire shop across town if the other shop is advertising tires at lower prices than yours is. The inconvenience may be worth the money saved. If your shop offers to match those lower prices, however, the driver is likely to go to your tires shop because it's more convenient and they can still save just as much. If this driver hasn't been to your shop before, the visit could turn them into a regular customer.
Educate Drivers on Mileage Warranties
Mileage warranties, as TireRack.com notes, have become common in the tire industry -- but that doesn't mean all drivers are familiar with them. Mileage warranties provide a prorated price on a new tire if a tire wears out before its expected mileage. If tires wear out while under warranty, this reduces the cost of new tires for a driver. If four tires are needed, even a small discount on each tire can be significant. For instance, a savings of $12.50 on each tire would total a $50 savings on four tires.
Make sure your employees are mentioning any applicable mileage warranties to customers both when they purchase new tires and when they bring their tires in for inspections. When drivers are getting new tires, such warranties reassure drivers that they won't have to pay full price for new tires in just a few years. When drivers are having tires inspected or rotated, reminding them that they might one day qualify for a warranty discount will help them remember they can get a lower-than-advertised price on new tires if theirs wear out before the stated mileage in the warranty. For more information, see a website such as http://www.evanstire.com.